Average Cost of Penetration Testing in 2025

As digital infrastructures expand and diverse technologies connect everything from cloud platforms to IoT devices, the attack surface continues to grow.

To stay ahead of evolving threats, companies are turning to regular penetration testing as part of their broader cybersecurity services strategy. Unlike automated scans, penetration testing uses manual testing techniques to simulate real-world attacks and expose weaknesses that traditional tools may miss. These tests reveal complex vulnerabilities hidden deep within systems, helping organizations fix them before they can be exploited.

In this article, we examine how penetration testing has evolved and what drives its cost in 2025 and beyond. You’ll learn how pricing varies depending on test type, scope, compliance needs, and organizational size, and why expertise and methodology matter as much as the tools used.

Whether you’re evaluating vendors, planning next year’s security budget, or simply looking to strengthen your defenses, this guide will help you make informed, practical decisions about investing in penetration testing as a vital part of modern cybersecurity.

Key takeaways

• Penetration testing, often called pen testing, helps identify security gaps and internal vulnerabilities before attackers do.
• How much does penetration testing cost? On average, prices range from $4,000 to $50,000+, depending on the scope, complexity, and compliance needs.
• Costs vary by pricing model: fixed-fee, hourly, or subscription-based, and factors like testing type, reporting depth, and provider expertise.
• Effective tests rely on manual testing and in-depth analysis to uncover complex vulnerabilities across IT systems and network security.
• Regular testing strengthens security controls and reduces security issues through verified remediation and continuous protection.

Average Penetration Testing Cost

The cost of a penetration test typically ranges from $5,000 to $40,000+ for standard web/app or network tests. Complex scopes and red teaming can exceed $50,000. Understanding this breakdown helps organizations plan and budget more effectively for penetration testing as a service.

We have collected information about penetration test pricing in one place for your convenience.

• Flat-rate Packages. Basic penetration testing price starts at $4,000, but costs can increase based on the testing scope.
• Customized Engagements. Costs can escalate well beyond $50,000 for in-depth, customized testing.
• Hourly Rates for Consultants. Expert consultants may charge between $150 and $300 per hour, depending on their level of expertise.
• Additional Fees. Detailed reporting and remediation assistance can incur extra charges.

The pentest price depends on the project’s scope, complexity, and depth.

The Growing Importance of Penetration Testing in Today's Cybersecurity Landscape

Has your organization considered the potential financial exposure from a cyberattack on your critical infrastructure? In 2025, the average cost of a data breach globally reached $4.4 million, a record high.

In fact, for publicly disclosed attacks, the average loss rose to $5.23 million. The numbers are even higher in sectors like healthcare and finance, where operational downtime and compliance penalties add millions more.

Meanwhile, cybercrime is scaling fast: by the end of 2025, global losses from cyber-attack activity are projected to hit $10.5 trillion annually. At the same time, 85% of organizations plan to raise their cybersecurity budgets, with 19% anticipating growth of 15% or more.

Within this high-risk environment, penetration testing has become a boardroom priority. It’s a financial safeguard now. Regular testing helps uncover weaknesses before criminals do, strengthen defenses, and ensure that cybersecurity investments deliver real protection.

In short, penetration testing is now one of the smartest risk-management moves a company can make. Next, let’s look at what drives penetration testing pricing.

Factors Affecting Pentesting Cost

The pricing of penetration testing services is not one-size-fits-all. Various factors can affect the final cost. Understanding these elements is vital for businesses planning to invest in these critical cybersecurity measures.

Let's consider each of these factors.

Scope and complexity of testing

Testing a single application costs less than assessing a full corporate network or multi-cloud environment. Broader scopes require more time, deeper analysis, and specialized tools to uncover vulnerabilities across systems, APIs, and endpoints. So it definitely affects the pen test cost.

Type of penetration test

Black box tests (no system knowledge) are usually less expensive than white box tests, which require full access to code, architecture, and configurations. Gray box tests combine both approaches and typically fall in the middle range.

Industry and compliance requirements

Organizations in regulated sectors such as healthcare, finance, or government often pay more due to stricter compliance standards like HIPAA, PCI DSS, or ISO 27001. These require additional validation and reporting.

Experience and reputation of the provider

Seasoned testers or established security firms charge higher rates, reflecting their expertise and proven methods. Their advanced tools, certifications, and experience across complex environments often lead to more reliable results.

Customization and reporting depth

Tailored assessments and detailed, audit-ready reports add to the overall cost for penetration testing. Clients who request executive summaries, remediation plans, or compliance documentation should expect higher pricing than for standard deliverables.

Follow-up testing and remediation support

Services such as retesting and remediation verification increase cost but ensure identified vulnerabilities are fully addressed. This step strengthens long-term resilience and reduces future testing needs.

Market conditions and tester availability

High demand for skilled testers and limited availability often push prices upward. It is especially relevant for urgent projects or specialized testing. High demand and scarce expertise often mean higher prices for top-quality pen testing services.

Average Penetration Testing Cost

Understanding the typical cost breakdown helps organizations budget for penetration testing as a service. We have collected information about penetration test pricing in one place for your convenience.

• Flat-rate Packages. Basic penetration testing price starts at $4,000, but costs can increase based on the testing scope.
• Customized Engagements. Costs can escalate well beyond $50,000 for in-depth, customized testing.
• Hourly Rates for Consultants. Expert consultants may charge between $100 to $300 per hour, depending on their level of expertise.
• Additional Fees. Detailed reporting and remediation assistance can incur extra charges.

Different Penetration Testing Methodologies And Their Pricing

The cost of penetration testing can vary widely depending on the testing approach. Each type offers different insights, and the price reflects the depth of analysis and effort required.

Black box penetration testing price

The penetration tester has no prior knowledge of the target system, simulating an external hacker's attack to identify security risks from outside the organization. This approach requires much time and effort to simulate an external attack without insider information.

Black box penetration test cost typically ranges from $4,000 to $15,000.

Gray box penetration testing price

This type combines elements of both black and white boxes, where the pen tester has limited knowledge of the target system, reflecting a more realistic scenario of partial information access.

Prices for gray box tests often fall between $5,000 and $20,000.

White box penetration testing price

A test involves full disclosure of the system's details to the tester. This method allows you to get an in-depth overview of internal security by studying the system from an insider's point of view.

White box penetration test can cost between $10,000 and $30,000 or more, depending on the request.

Pen Testing Cost By Types

A complex of factors affects the cost of penetration testing:

• the target system,
• the need to involve specialized expertise,
• the tools and technologies used in the testing process.

Some options may be more time-consuming than others. For example, a complex network architecture (including infrastructure penetration testing cost) may require a broader range of tools and more profound expertise than a single web application. This point leads to higher pentest pricing for comprehensive assessment and analysis.

Let's analyze the differences.

Pen Testing Cost By Types

A complex of factors affects the cost of penetration testing:

• the target system,
• the need to involve specialized expertise,
• the tools and technologies used in the testing process.

Some options may be more time-consuming than others. For example, a complex network architecture (including infrastructure penetration testing cost) may require a broader range of tools and more profound expertise than a single web application. This point leads to higher pentest pricing for comprehensive assessment and analysis.

Pen Testing Cost By Types
Type of Penetration Test	Average Cost Range (USD)	Description
Web Application Penetration Test	$4,000 – $15,000+	Focuses on identifying vulnerabilities in web applications, such as SQL injection, cross-site scripting (XSS), and authentication flaws.
Mobile Application Penetration Test	$4,000 – $20,000+	Targets mobile platforms like iOS and Android to uncover risks such as insecure data storage, poor encryption, or unsafe communication protocols.
Network Penetration Test	$5,000 – $30,000+	Evaluates network security, uncovering weaknesses in firewalls, routers, or internal systems that could allow lateral movement.
Cloud Penetration Testing	$4,000 – $20,000+	Identifies misconfigurations, access control issues, and data exposure in cloud environments to ensure data is secure and compliant.
Social Engineering Penetration Test	$4,000 – $10,000+	Simulates phishing or impersonation attempts to test employee awareness and internal response to social engineering attacks.

Let's analyze the differences.

Web application penetration testing cost

Cost range: $4,000 – $15,000+

Testers identify vulnerabilities in web-based systems, including issues like SQL injection, cross-site scripting (XSS), and authentication flaws. Web app testing ensures your applications are resilient against common exploitation techniques and unauthorized access.

Mobile application penetration testing cost

Cost range: $4,000 – $20,000+

Testing focuses on mobile platforms such as iOS and Android. It addresses risks like insecure data storage, weak encryption, and unsafe communication protocols. Regular testing ensures mobile application security: meeting standards, regulations, and protecting user data.

Network penetration testing cost

Cost range: $5,000 – $30,000+

Security engineers assess your network infrastructure for misconfigurations, outdated systems, and exploitable entry points. Network testing helps uncover weaknesses in firewalls, routers, and internal systems that could allow attackers to move laterally.

Cloud penetration testing cost

Cost range: $4,000 – $20,000+

Cloud security testing identifies vulnerabilities in cloud-based environments, such as server misconfigurations, access control flaws, data exposure, and other cloud security threats. A cloud pen test ensures data stored in the cloud is properly secured and compliant with modern security standards.

Social engineering penetration testing cost

Cost range: $4,000 – $10,000+

This test simulates phishing or impersonation attempts to evaluate how well employees respond to social engineering tactics. It strengthens the human layer of defense by revealing weaknesses in security awareness and internal processes.

Penetration Testing Pricing Models

Penetration testing services are offered through several pricing models. The right option depends on how often your organization needs testing, the level of customization required, and your budgeting preferences.

Fixed-cost pricing

A fixed fee is agreed upon before the engagement begins. This model provides cost predictability and is best for clearly defined projects, such as testing a single web application or API. Most fixed-cost tests range from $5,000 to $25,000, depending on scope and complexity.

Retainer model

Organizations with continuous security needs often choose a retainer. It provides regular access to a dedicated testing team for periodic assessments, vulnerability management, or security consulting. Retainers can range from $50,000 to $200,000+ per year, depending on the frequency of testing and included services.

Hourly or daily consulting

This flexible model charges for the actual time spent on testing. The penetration testing cost per hour typically ranges from $150 to $300 (or $1,000 to $2,500 per day). It’s useful for variable or exploratory projects where the exact scope may shift as vulnerabilities are discovered.

Project-based pricing

Project-based quotes are tailored to specific testing goals such as internal network tests, cloud security reviews, or red team exercises. The average cost of penetration testing depends on the project’s complexity, tools used, and reporting requirements. Typical engagements cost $10,000 to $50,000+.

Subscription-based services

Some providers offer continuous testing and vulnerability monitoring through monthly or annual subscriptions. These services support ongoing compliance and proactive defense. Basic packages start around $500–$1,000 per month, while enterprise-grade plans with full assessments and reporting can exceed $10,000 per month.

Common Penetration Testing Pricing Models
Pricing model	Typical use case	Cost range (USD)	Best for
Fixed-cost	Clearly defined projects such as testing a single web or mobile app	$5,000–$25,000	Organizations needing predictable budgets and defined scopes
Retainer	Ongoing testing, vulnerability management, or continuous consulting	$50,000–$200,000+ per year	Enterprises with continuous security needs and recurring tests
Hourly or daily consulting	Variable or exploratory projects with changing scope	$150–$300/hour or $1,000–$2,500/day	Flexible testing or short-term consulting engagements
Project-based	Custom projects such as internal network, cloud, or red-team tests	$10,000–$50,000+	Tailored assessments requiring deep analysis or specialized testing
Subscription-based	Continuous vulnerability scanning and compliance monitoring	$500–$10,000+ per month	Organizations wanting ongoing visibility and proactive defense

Market Trends and Pentest Cost Dynamics in 2026

The global penetration testing market is maturing fast. As cyberattacks grow more sophisticated and compliance frameworks tighten, organizations increasingly rely on trusted penetration testing vendors to safeguard their digital assets.

By 2026, most companies will treat penetration testing as a standard part of their cybersecurity lifecycle.

Rapid market growth

The market continues to show strong growth momentum. Valued at $1.82 billion in 2023, it’s projected to reach $5.24 billion by 2030, expanding at an average annual rate of 16 %.
Other forecasts predict growth from $2.45 billion in 2024 to $6.25 billion by 2032, confirming a sustained double-digit rise across regions.

This acceleration reflects how security budgets increasingly favor proactive validation and continuous protection over reactive measures.

Surging demand across industries

Frequent ransomware attacks and data breaches have made penetration testing a necessity across industries. In the State of Pentesting 2024 report, 60 % of organizations said they run tests at least twice a year, with an average annual budget of $164,000.

Internal security teams now embed testing into DevSecOps pipelines, while relying on external specialists for deeper insight. Most penetration tests today combine manual expertise and automation to reveal both known and unknown risks.

Expanding regulatory requirements

Regulatory frameworks such as GDPR, HIPAA, PCI DSS, and ISO 27001 require periodic and documented security assessments. New directives like NIS2 in Europe and the U.S. SEC cybersecurity disclosure rules have made verified penetration test quotes and compliance-ready reports standard practice.

This shift drives more frequent testing and higher numbers on how much penetration testing costs, especially for businesses with complex IT environments or sensitive data operations.

Advancements in testing methodologies

Pentesting methods are evolving rapidly. Modern teams combine AI-based vulnerability scanning services with human expertise to deliver faster and more accurate results.

Professionals holding certifications such as Offensive Security Certified Professional (OSCP) or Certified Ethical Hacker (CEH) leverage automated tools to identify critical vulnerabilities that might be missed in traditional testing.

While automation improves efficiency, maintaining and integrating these advanced tools adds to the overall external penetration testing cost. True value still depends on expert interpretation and tailored remediation advice.

Customization and niche expertise

Modern infrastructures require custom testing approaches. Cloud, mobile, and API applications demand specialized tools, frameworks, and skill sets. These targeted assessments cost more but produce higher-quality insights.

For small businesses, prices often start around $5,000–10,000, while enterprise-level or compliance-focused tests can exceed $100,000, depending on scope and depth.

Many penetration testing vendors now offer subscription-based models that spread costs over time, giving organizations predictable budgets and continuous visibility into their security posture.

The cybersecurity talent gap

The shortage of skilled professionals continues to shape the market. Certified testers, especially those with OSCP or CEH credentials, command higher fees for their proven accuracy and insight.

While some companies turn to cheaper or automated options, relying solely on vulnerability scanning services often results in partial assessments and overlooked risks. Investing in an experienced security team or trusted vendor ensures a complete evaluation of every IT environment and more effective remediation.

Budgeting for penetration testing in 2026

When planning next year’s security budget, companies should start by defining clear testing goals: AI in cybersecurity, regulatory compliance, product release validation, or ongoing risk management. Request multiple penetration test quotes from reputable vendors and compare scope, methodology, and certifications rather than price alone.

Factor in not just the cost of the test but also the resources needed for remediation and retesting. A strong partnership with a certified penetration testing vendor can help balance quality, speed, and cost. In 2026, the most cost-effective approach will be the one that builds lasting security confidence across your organization.

Penetration Testing Price: Key Considerations with Your Vendor

It is critical to have clear communication with your vendor while budgeting for a penetration test. Be wary of contractors who might not tell you about all the costs right away, as hidden fees can significantly bump up the total price. To ensure there are no surprises, always request a thorough pricing breakdown. In this way, you ensure that security testing covers everything you need without going over budget.

Here are key points to discuss to avoid unexpected costs:

• Scope of Testing. Define the testing scope thoroughly, whether it's an internal penetration test, black box testing of web apps, or white box test for critical data systems. Understanding the scope helps in estimating the overall cost more accurately.
• Type of Penetration Test. Clarify the type of test: black box, gray box, or white box testing. Each type has different associated costs based on the complexity and the depth of expertise required.
• Coverage of Testing. Ensure the penetration test includes all necessary areas, such as IP addresses and critical web applications, to protect all vectors of potential vulnerability.
• Expertise of Testers. Discuss the experience level of the pen testers involved. Less experienced testers might offer a lower quote but could potentially miss critical vulnerabilities.
• Inclusion of Re-testing. Confirm if the initial quote includes a re-test after addressing vulnerabilities. Re-testing is crucial for verifying remediation efforts but is not always part of the standard package.

How a Penetration Test Can Protect a Company From Financial Losses

Prevent breaches

Investing in pen tests can significantly save money for a company by proactively identifying and addressing vulnerabilities before they escalate into costly breaches. Penetration testing company can uncover security flaws that could lead to severe data breaches, saving the company from potential fines and loss of customer trust.

Detecting threats at an early stage

Engaging in penetration testing services early in the development lifecycle can lead to substantial cost savings. For instance, white box testing can find possible vulnerabilities in a web application's design phase. Preventive measures at this stage allow simpler and cheaper fixes than dealing with similar problems after the software has been deployed. This proactive approach reduces the overall penetration testing costs by minimizing the need for extensive remediation testing and complex fixes later on.

Avoid fines

Industries regulated by standards such as PCI DSS, HIPAA, ISO 27001 are obliged to conduct penetration tests regularly. Security audits help avoid fines for non-compliance as well as expensive breaches. TechMagic offers ISO Certification preparation services – be sure you are compliant.

Today, cybersecurity is becoming increasingly important for companies.

The amount of financial losses due to hacker attacks in 2023 is another reminder that spending on cybersecurity is not a whim but an investment in stability. Penetration tests are an important part of a proactive approach to detecting and eliminating threats that can lead to system breaches and financial losses.

Pen test cost depends on the following factors:

• Type of test (black, gray, or white box).
• Scope of work.
• Qualifications of the testing specialists.
• Reputation of the penetration testing company.

Prices for conducting tests start at $4,000 and increase depending on the client's request.

At the same time, the cost of penetration testing will always remain lower than the potential losses due to a hacker attack. In addition, timely response to danger and a responsible attitude to information security allows companies to achieve regulatory compliance.

Secure your digital future by filling out the form. Let our penetration testing experts tailor a cybersecurity solution that protects your business against evolving threats.

Conclusion

Today, cybersecurity is becoming increasingly important for companies.

The amount of financial losses due to hacker attacks in 2023 is another reminder that spending on cybersecurity is not a whim but an investment in stability. Penetration tests are an important part of a proactive approach to detecting and eliminating threats that can lead to system breaches and financial losses.

Pen test cost depends on the following factors:

• Type of test (black, gray, or white box).
• Scope of work.
• Qualifications of the testing specialists.
• Reputation of the penetration testing company.

Prices for conducting tests start at $4,000 and increase depending on the client's request.

At the same time, the cost of penetration testing will always remain lower than the potential losses due to a hacker attack. In addition, timely response to danger and a responsible attitude to information security allows companies to achieve regulatory compliance.

Secure your digital future by filling out the form. Let our penetration testing experts tailor a cybersecurity solution that protects your business against evolving threats.

FAQ

1. What Is a Penetration Test?

   Penetration testing is the simulated invasion of your computer system to find exploitable faults. Besides pointing out security flaws and internal weaknesses, testers enhance an organization's defense mechanisms to maintain high levels of security.

   Regular penetration tests are more affordable than single data breaches, which may result in direct financial losses, legal fees, and reputational damage. In addition to improving their security test coverage, organizations that conduct penetration tests can better manage their risk tolerance.

2. How much does a penetration test cost?

   Penetration testing services prices depend on various factors, including the testing scope and the complexity of the multiple platforms and systems involved. Penetration testing prices start from $4,000 for more straightforward assessments and can escalate to more than $50,000 for comprehensive penetration tests that cover a wide range of vulnerabilities across multiple systems. Engagements may involve various testing methods, including black box, white box, and gray box testing, each with distinct cost implications.

3. How much does a black box test cost?

   The price, which usually ranges from $4,000 to $15,000, can change based on your environment's complexity, the scope of the testing, and the pentesters' expertise and competence.

4. How often should penetration testing be conducted?

   Industry best practices suggest conducting penetration tests at least annually to ensure ongoing security efficacy. It is prudent to perform these tests following any significant updates to IT infrastructures, the introduction of new systems, or after deploying major software releases to identify any new vulnerabilities these changes might introduce. This frequency helps maintain a robust defense against evolving cyber threats and aligns with most compliance requirements.

5. What value does penetration testing bring to organizations?

   Penetration testing investments provide significant returns by proactively detecting and enabling the remediation of vulnerabilities before they may be exploited by malicious individuals.

   This vital service lowers the possibility of expensive data breaches, helps comply with legal and regulatory obligations, and strengthens an organization's overall security posture. Effective penetration testing is essential for preserving an organization's financial stability and reputation.